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CASE-STUDIES

Tbyrd HVAC – SEO Success Story

Client Challenge (What We Found)

When Tbyrd HVAC came to us, they were struggling with the same pain point most HVAC businesses face i.e, low call volume and inconsistent leads despite having an active business

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Our initial audit revealed:

  • Low visibility in Google for high-intent keywords like AC repair and furnace repair
  • Weak Google Business Profile presence (not appearing in the top 3 local map results)
  • Limited website optimization for conversions
  • Few quality backlinks and low overall domain authority
  • No structured tracking for calls and lead sources

Our SEO Strategy (What We Did)

We implemented a full-scale local SEO and conversion optimization plan:

Google Business Profile Optimization

  • Added service keywords, updated business info, improved images
  • Implemented a review generation strategy
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Local SEO & Keyword Targeting

  • Researched and targeted HVAC-specific local keywords
  • Created and optimized service pages for each main keyword

Website Optimization

  • Improved site speed, mobile experience, and call-to-action placement

Authority Building with Backlinks

  • Built high-quality local and industry-specific backlinks to increase domain rating

Call & Lead Tracking

  • Integrated WhatConverts to track calls, forms, and lead sources
Yes, I Want More HVAC Clients

Citations & Local Listings

  • Built and corrected 50+ local citations on high-authority directories
  • Ensured NAP (Name, Address, Phone) consistency across all listings
Results (The Success Story)
Within months, Tbyrd HVAC experienced:
  • #1 rankings for “AC Repair” and “Furnace Repair” in their service area
  • 301 keywords ranking with 162+ organic visitors per month
  • Domain Rating increased to 35
  • Consistent call leads each week, tracked and attributed to SEO efforts
  • A strong Google Business Profile presence, driving local visibility and leads